Meta Pixel integration
The Meta Pixel, also known as a Facebook Pixel is a piece of JavaScript code that's put on your online store to track and measure the effectiveness of your Facebook and Instagram ad campaigns. It focuses on tracking user behavior, engagement, and conversions specifically within those ads.
Meta Pixel is created in Facebook Ads Manager. When you add Meta Pixel in the Business Manager, you can run ads and track the performance of them in both Facebook and Instagram.
How to add Meta Pixel to TapCommerce store?
Once you've created Meta Pixel in your Facebook Ads Manager, you can add the pixel code to connect your Facebook by Meta to your TapCommerce store without touching any code.
To add the Meta Pixel to your TapCommerce store:
Log in to your TapCommerce admin panel.
Head to the Settings → Integrations.
Click on the Add button for Meta Pixel.
On this page, add Meta (Facebook) Pixel to the input box.
Done, you've added the Meta Pixel to your TapCommerce store!
How to access your Meta Pixel?
To find Meta Pixel ID you need to:
Open Business Settings in Business Manager.
Select your business.
Navigate to Data Sources, where you will find your Pixels. Look for the Pixel ID enclosed in parentheses right under the name.
How to create your Meta Pixel?
To set up your Facebook Pixel, follow these steps:
Open Facebook Ads Manager.
Click on the All Tools icon located in the left panel and select Events Manager.
In the left-hand side menu, click on the Connect Data Source button. It's a green "＋" (plus) icon.
In the popup window, choose the Web option and click Get Started.
In the Set up Web Events window, select Facebook Pixel and hit the Connect button.
Enter the desired name for your pixel and provide the URL of your TapCommerce store in the respective fields.
Finally, click Continue to proceed with the setup.
By following these steps, you will successfully configure your Meta Pixel for your TapCommerce store.
Done! You’ve created the Facebook pixel, formatted as ID: XXXXXXXXXXXXXXX
Please keep in mind that the verification process might take a few minutes. To ensure your pixel is functioning properly, you can visit your Events Manager page on Facebook. In the Test Events tab, you can confirm if your events are being received
accurately. If you encounter any problems, you can identify and address them in the Diagnostics tab.